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Great beef brisket is built on layers of flavor, starting with the barbecue rub. Brisket rubs can be simple or complex, and a great rub creates a crunchy, flavorful, rich crust known as the bark.

Beef Brisket Rub is smoky and earthy with the familiar bite of pepper and a hint of sweetness.

How much rub should you apply to your brisket? We recommend about a tablespoon per pound. Lightly oil your brisket with olive oil. Many of the spices in this rub are oil soluble, and the oil helps the spices penetrate the meat. Liberally sprinkle the rub on your beef brisket, heavier amounts on the thicker cuts and less on the thinner ones.

We apply this beef brisket rub before putting it into our smoker. We also like to let our meat warm to room temperature before applying our rub. But if you're from the school of thought that more rub time is better, add your rub to your brisket and place it in the refrigerator for up to 24 hours before smoking.

Great to use on beef short ribs and chicken. We've also added it to burgers and meatloaf.

Ingredients Black pepper, smoked mesquite sea salt, demerara sugar, onion, ancho powder, garlic, yellow mustard, and chipotle powder

Every oil has a balsamic soulmate. See Complete the pairing below for our top matches — or ask our team in-store.

Nutrition information is printed on each bottle and available in-store. Contact us for details on a specific product.

Beef Brisket Rub
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