Like many good chicken rubs our 18 Spice Chicken Rub has a bit of sweetness to it from the demerara sugar and cinnamon. When grilling chicken the demerara sugar helps form a nice crust to keep the juices in. Now while there are a variety of chiles we used (ancho, pasilla, de arbol and cayenne) in this blend it only has a very, very mild kick. Finally you'll note some very gentle hints of licorice from the fennel with some subtle fruitiness from the ancho and cloves.
Now we're big believers in salt free seasonings but sometimes in order to make a good rub become a great rub you need a dash of salt and this was one of those times. For some of our customers they feel that this chicken rub needs a bit more salt - so if you feel the same way after trying it the first time by all means add a bit more salt to it the second time around.
Ingredients: Ancho, pasilla, cinnamon, ginger, onion, garlic, cumin, sea salt, demerara sugar, mustard, black pepper, coriander, California paprika, cloves, allspice, fennel, cayenne and de arbol